Client: Legend System Integration — Legend DigitalChina system Integration Group

—DigitalChina Software Integration Group and DigitalChina System Integration Group – DigitalChina Software Company and DigitalChina System Integration Group

Time: May 2000 - present

Background: from 2000 to 2002, with fierce change of IT market, DigitalChina experienced the strategy adjustment, organizational reconstruction and the explore of new brand establishment.
WinWin PR has been conducting retainer service for consecutive 3 years. We help the client to manage changing brand communications in fast-changing market, and show powerful messages management capability


For over two years, we have conducted numbers of communications actions for the client, add new meaning to the customer’s brand while maintaining existing brand asset in conjunction with the strategy adjustment of the client, which gain the market acceptance.

* News release conference, media forum, media topic, daily news release, building and maintaining core media relationship
* Road show, exhibition, market research, media crisis management, media training


* Understand fast-changing IT market sensitively
* Understand the strategic direction of the client

* Improve the “Soft Value” of the client’s brand in the system integration area continuously (application software value and industry knowledge value)
* Promote the sub-brand and strategy of the client in close coordination with the group brand promotion and with powerful support for the promotion of “e-commerce” and “IT service” of the group.